A Quick Introduction
Here’s quick introduction video I made to tell you a little bit about myself and why I’m excited about the Digital Marketing Manager role at HighLevel.
Work I’m Proud Of
Webinar Program Success
My goal was to overhaul and scale the Motus webinar program and make it more impactful on in-flight opportunities, without the resources of a complex platform like ON24 at my disposal. Here’s how I transformed a dormant channel into a thriving deal accelerator.
Pipeline Velocity Email Nurture Campaign
To hit our team’s integrated campaign goals around pipeline velocity, I developed an email nurturing strategy for in-stage opportunities to get them through the sales cycle more quickly. I built a series of overlapping nurture streams & engagement programs in HubSpot to deliver content at the right time.
Paid Media Lead Generation Project
As a Demand Gen specialist at Terminus, I was tasked with creating a series of email campaigns that could generate more qualified leads through strategic paid placement opportunities.
Tactical Trade Show Marketing
At Terminus, I orchestrated a highly effective marketing campaign around the B2B Marketing Exchange (B2BMX) 2022 event, leveraging strategic pre-event and post-event activation to maximize engagement, drive meeting bookings, and nurture leads generated at the show.
Email Marketing
I’ve built countless email nurture streams based on persona, industry, opportunity stage, and product-specific audiences. I excel at building complex, always-on drip campaigns using marketing automation.
Webinar Programs
I’ve managed webinar programs for four years, launched a customer webinar series, and piloted a content repurposing project with video content and on-demand libraries.
Digital Advertising
I’ve designed and launched targeted ads on ABM platforms for 1:1 and 1:few campaigns, as well as top of funnel, brand awareness campaigns on all major PPC platforms.
Landing Page Optimization
I build high performing landing pages for paid campaigns, webinars, trade shows, and content marketing. I’m a big fan of using dynamic content based on audience segmentation.
Direct Mail
I’m a power user of the Sendoso platform. I’ve built highly engaging physical and eGift campaigns for BDRs, AEs, & Customer Success teams. I’ve also built playbooks and led team enablement training.
Field Events
I’ve assisted field marketing with demand gen motions for hundreds of virtual and in-person events, including small scale regional field events and large scale trade shows. I’ve managed logistics, pre-event prospecting and post-event lead activation.
Marketing Tech Stack
Here are a few of the CRMs, Marketing Automation Platforms, ABM platforms,
and other marketing tools that I use on a daily basis.
