Demand gen – digital marketing – abm
Hello, I’m Steven!
I’m a results-driven marketing leader with a passion for account-based marketing, demand generation, and email marketing strategy. I’m skilled in building and executing strategic programs that boost engagement, pipeline, and revenue.
multichannel MASTERY
Skills & Areas of Expertise
Since 2019 I have been developing and executing omni-channel campaigns for B2B SaaS companies. From large top-of-funnel lead generation efforts, to more focused, targeted ABX motions that are tightly aligned with sales team activation.
As such, I consider myself an experienced Master of Multichannel:
Email Marketing
I’ve built countless email nurture streams based on persona, industry, opportunity stage, and product-specific audiences. I excel at building complex, always-on drip campaigns using marketing automation.
Webinar Programs
I’ve managed webinar programs for four years, launched a customer webinar series, and piloted a content repurposing project with video content and on-demand libraries.
Digital Advertising
I’ve designed and launched targeted ads on ABM platforms for 1:1 and 1:few campaigns, as well as top of funnel, brand awareness campaigns on all major PPC platforms.
Landing Page Optimization
I build high performing landing pages for paid campaigns, webinars, trade shows, and content marketing. I’m a big fan of using dynamic content based on audience segmentation.
Direct Mail
I’m a power user of the Sendoso platform. I’ve built highly engaging physical and eGift campaigns for BDRs, AEs, & Customer Success teams. I’ve also built playbooks and led team enablement training.
Field Events
I’ve assisted field marketing with demand gen motions for hundreds of virtual and in-person events, including small scale regional field events and large scale trade shows. I’ve managed logistics, pre-event prospecting and post-event lead activation.
Work I’m Proud Of
Webinar Program Success
My goal was to overhaul and scale the Motus webinar program and make it more impactful on in-flight opportunities, without the resources of a complex platform like ON24 at my disposal. Here’s how I transformed a dormant channel into a thriving deal accelerator.
Pipeline Velocity Email Nurture Campaign
To hit our team’s integrated campaign goals around pipeline velocity, I developed an email nurturing strategy for in-stage opportunities to get them through the sales cycle more quickly. I built a series of overlapping nurture streams & engagement programs in HubSpot to deliver content at the right time.
Paid Media Lead Generation Project
As a Demand Gen specialist at Terminus, I was tasked with creating a series of email campaigns that could generate more qualified leads through strategic paid placement opportunities.
Tactical Trade Show Marketing
At Terminus, I orchestrated a highly effective marketing campaign around the B2B Marketing Exchange (B2BMX) 2022 event, leveraging strategic pre-event and post-event activation to maximize engagement, drive meeting bookings, and nurture leads generated at the show.
Marketing Tech Stack
Here are a few of the CRMs, Marketing Automation Platforms, ABM platforms,
and other marketing tools that I use on a daily basis.
And most importantly
Attention Recruiters!
For a limited time only, all hiring managers who schedule a first-round interview with me will also receive a private 1:1 introduction to BEANS, THE DOG on our first Zoom call.
If you’re hiring me, you’re also hiring him.